Guidelines · CVI
Guidelines WelcomeBob. CVI
A single place for design rules, brand materials, and downloads – ensuring all materials appear consistent and professional.
Section 1
Logo Standards
Primary logo
Two-color · WelcomeBob
Det primære to-farve logo er den foretrukne version. Brug det altid på #032722 or an equivalent dark, calm surface. Maintain a minimum clear space equivalent to the "W" height hele vejen rundt.
Negative · dark surface
Use on dark backgrounds where a colored logo cannot be used – e.g. single-color printing.
Mono · light surface
For light, neutral surfaces. Never use on pure white – maintain a soft off-white tone.
Usage Rules
- • Always maintain clear space around the logo equivalent to the "W" height.
- • Scale proportionally – never stretch or distort the logo.
- • Use colored or white logo on a dark background (#032722).
- • Use the black logo exclusively on light, neutral backgrounds.
- • Do not change colors, proportions, or typography.
- • Never place the logo over busy images without a solid surface.
Section 2
Color Palette
WelcomeBob's palette is calm, dark, and green-toned. The light green accent is used sparingly to create focus.
WB Dark
Primær baggrund
WB Deep Green
Sekundær baggrund / surface
WB Green
Primær accent – CTA, highlights
WB Mint
Lyse flader / lys variant
Alert Pink
Alerts og advarsler
Alert
#F83C7E exclusively used for error messages, warnings, and critical alerts. Never use as decoration.
Section 3
Font use — Satoshi
Satoshi used across all materials. Headlines and large headings should always be set in Satoshi Black with -10 letter-spacing.
Satoshi Black · Headlines · letter-spacing -10
SATOSHI Black
Satoshi Bold · Subheadings
SATOSHI Bold
Satoshi Medium · Body
SATOSHI Medium
Section 4
Design Rules
Spacing
4/8 px scale. Generous spacing creates calm.
Rounded corners
12 / 24 / 36 px depending on the surface.
Buttons
Primary = green. Secondary = outline.
Background style
Dark radial gradient from #064336 → #032722, light green glow top right.
Icons
Font Awesome Solid – always in WB Green on dark background.
Tone
Friendly, clear, professional. No marketing jargon.
Section 5
Downloads
Using the Brand Guide
A consistent expression, every time
Use this guide when designing campaigns, presentations, social media, advertisements, or other materials for WelcomeBob.